Blog Reviews

1.5.1 Motivation


Through my personal experience of blogging, both as a follower of various blogs and by setting up my own blog, I have discovered that blogging provides me with enormous benefits. It provides a constant source of motivation and allows me to keep up to date with developing trends within the jewellery design field.

In this study, I wanted to demonstrate that blogging is an important tool for the jewellery designer – one that has been largely overlooked in South Africa. Currently design is exploding in South Africa and local designers are producing exciting world-class work. I believe that blogging is an effective means of exposure for their work.

I decided to review design-related blogs, focussing on those of South African designers, to demonstrate the value of blogging as a tool for marketing, networking, feedback and development.