Introduction to the blogs I have used in this study

1.5.3 Introduction to the blogs I have used in this study


I have selected eight blogs for inclusion in this study, all of which illustrate some aspect of blogging that I feel is important to highlight.

Each one falls into the broad category of design- either jewellery, fashion, photography, art, advertising, or a combination of these.

I have focussed on South African blogs as being most relevant to this study.

The blogs I have included as examples are:
The Sartorialist. This is the only internationally-based blog I have included. This is a professional, yet very personal blog, focussing on photography and style that has become relevant to social comment and influential in international design. It demonstrates the extent to which a blog can become popular and successful with many international followers.

Alix is for hire, Unfashionable and Between 10 and 5 focus on various aspects of design, from photography, to advertising and fashion and show the use of multiple blogs by one user to highlight the alternative uses of blogs. They demonstrate self-expression, advertising and product exposure.

Eendag op n Reendag, Steffany loves and Sweet rocket are examples of blogs written by South African jewellers and are very relevant to the context of this work. These all demonstrate the use of a blog for marketing, networking, product design and development, information and personal comment.

In the fashion loop is an example of a corporate blog, used for communication within a company as well as for cost-effective marketing of products.